Agencies
Jocerand Leroy
Broken client tracking: the monthly report is how you find out
Jocerand LeroyOct 26, 20269 min read
Articles
Articles
In-depth guides, product news, analyses and best practices on web analytics and digital marketing.
AgenciesJocerand Leroy
Agency client reporting: half the hours are not analysis
Jocerand LeroyOct 21, 20268 min read
MeasurementJocerand Leroy
Event-based analytics: what it changes, and what it breaks
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MeasurementJocerand Leroy
Event tracking without Google Tag Manager (the simple way)
Jocerand LeroySep 15, 20266 min read
MeasurementJocerand Leroy
Marketing attribution: why multi-touch is a myth (and what to track instead)
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AI searchJocerand Leroy
Are AI Overviews stealing your clicks? How to measure it
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PrivacyJocerand Leroy
First-party vs third-party data: who actually owns yours?
Jocerand LeroyJul 26, 20266 min read
AI searchJocerand Leroy
llms.txt explained: what it is, and whether you actually need one
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AI searchJocerand Leroy
How to track AI traffic from ChatGPT, Perplexity, and Gemini
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BehaviourJocerand Leroy
How to read a heatmap: 5 patterns that signal a real problem
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MeasurementJocerand Leroy
Google Analytics data sampling: why reports are estimates
Jocerand LeroyMay 29, 20267 min read
BehaviourJocerand Leroy
Is your bounce rate actually a problem? A diagnostic guide
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ComparisonsJocerand Leroy
Best Google Analytics alternative in 2026: 7 tools compared
Jocerand LeroyMay 18, 20266 min read
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