Agencies
Jocerand Leroy
Broken client tracking: the monthly report is how you find out
Jocerand LeroyOct 26, 20269 min read
Author
Jocerand Leroy
Web Analytics & Privacy Lead
Jocerand writes about privacy-first web analytics, conversion diagnostics, and helping teams make sense of their data without compromising on compliance.
20 articles
AgenciesJocerand Leroy
Agency client reporting: half the hours are not analysis
Jocerand LeroyOct 21, 20268 min read
MeasurementJocerand Leroy
Event-based analytics: what it changes, and what it breaks
Jocerand LeroyOct 13, 20267 min read
MeasurementJocerand Leroy
Event tracking without Google Tag Manager (the simple way)
Jocerand LeroySep 15, 20266 min read
MeasurementJocerand Leroy
Marketing attribution: why multi-touch is a myth (and what to track instead)
Jocerand LeroySep 3, 20265 min read
AI searchJocerand Leroy
Are AI Overviews stealing your clicks? How to measure it
Jocerand LeroyAug 20, 20266 min read
PrivacyJocerand Leroy
First-party vs third-party data: who actually owns yours?
Jocerand LeroyJul 26, 20266 min read
AI searchJocerand Leroy
llms.txt explained: what it is, and whether you actually need one
Jocerand LeroyJul 9, 20267 min read
AI searchJocerand Leroy
How to track AI traffic from ChatGPT, Perplexity, and Gemini
Jocerand LeroyJun 23, 20269 min read
BehaviourJocerand Leroy
How to read a heatmap: 5 patterns that signal a real problem
Jocerand LeroyJun 19, 20269 min read
MeasurementJocerand Leroy
Google Analytics data sampling: why reports are estimates
Jocerand LeroyMay 29, 20267 min read
BehaviourJocerand Leroy
Is your bounce rate actually a problem? A diagnostic guide
Jocerand LeroyMay 21, 20265 min read
ComparisonsJocerand Leroy
Best Google Analytics alternative in 2026: 7 tools compared
Jocerand LeroyMay 18, 20266 min read